Theoretical Framework : The Influence of Core Technical Competence and Core Marketing Competence to Competitive Advantage
نویسنده
چکیده
Organizations are involved in a continuous process of change in order to renew capabilities and achieve a competitive advantage in a hyper competitive setting. The key, then, is to own and nurture the resources and competencies that make up the essence of the business. This paper proposes model for creating competitive advantage through core technical competence and core marketing competence. The approach is used by reviewing some concept about core competence.
منابع مشابه
Managing Core Competence of the Organization
Past studies on ‘core competence’ have deliberated either on the theoretical concept of core competence or its usefulness as a strategic tool for firms. In spite of a large number of papers on the subject, to the author’s knowledge, there has been no study which spells out an actionable framework for leveraging the concept of core competence in creating competitive advantage for organizations. ...
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